TikTok, the leading short-form video platform, has announced it will sponsor the official anthem of the HBL Pakistan Super League 7. This season’s anthem will be sung by Atif Aslam and Aima Baig and produced by Abdullah Siddiqui.
This year, TikTok will add to the flavour and excitement around the upcoming season of the HBL PSL by bringing its most-awaited anthem to the fans. TikTok will be the first digital platform where the teaser and anthem will officially be launched. The powerful duo of Atif Aslam and Aima Baig coupled with the gifted Abdullah Siddiqui and TikTok as the driving force behind the anthem is sure to instill a sense of celebration, joy, entertainment and passion among cricket fans in Pakistan.
This sponsorship will further cement TikTok’s position as one of the world’s most loved entertainment platforms. TikTok is transforming entertainment experiences into something that’s truly personal, while celebrating the joy of discovery. This is fueled by the TikTok community that creates content that brings joy, celebrates creativity, shapes culture and transcends boundaries.
Chief Operating Officer PCB Salman Naseer: “The HBL Pakistan Super League anthems have a fan base of their own and each season we have produced quality anthems that have ignited passion and excitement both in Pakistan and around the world. This season, we are upbeat and excited about a brilliant collaboration between Pakistan superstars Atif Aslam and Aima Baig with Abdullah Siddiqui.
“We want to thank TikTok for coming onboard with us as the anthem partner, the TikTok platform is synonymous with entertainment and I am confident this anthem will help generate great excitement on the platform. In recent days, we have made two strategic partnerships with TikTok and I am confident that these two partnerships will provide Pakistan cricket and entertainment fans some world-class content.”
Head of Brand Marketing TikTok, Middle East, Turkey, Africa and Pakistan Paul Katrib:
“It brings us real excitement to sponsor the official anthem of the HBL PSL this season. TikTok is fast becoming the home of cricket fandom in Pakistan. We know what cricket means to our Pakistani community and want to bring them closer to their most favourite sporting event of the year.
“This sponsorship is another major step in that direction. The TikTok community in Pakistan is very talented and we are excited to see the content they will be coming up with using the anthem and our official hashtag for the campaign #KhelegaPakistan.”
Are you a cricket fan keen to join all the PSL action on TikTok? Getting involved couldn’t be easier, simply download TikTok for free via the Apple App Store or Google Play.
During the HBL PSL 7 that will be staged in Karachi and Lahore from January 27, TikTok users will get the opportunity to engage and generate content on the platform that now has more than one billion active users across the globe. The month-long (34-match) HBL PSL 7 festival of cricket will end at the iconic Gaddafi Stadium, Lahore with the 27 February final.
The two-season long partnership between the PCB and TikTok will allow fans to celebrate the tournament’s unforgettable moments together on the platform using the hashtag #KhelegaPakistan. With everything from pre and post match content and highlights, to cricket-related challenges, TikTok will become a home for the spirit and passion of the HBL PSL fan base that has been an integral reason for the league’s success and growth over the course of the last six seasons.
This partnership comes as TikTok aims to cement its position as the perfect platform for cricket fandom in Pakistan, with the last collaboration with the HBL PSL 6 racking up an incredible 1.6 billion+ views on the platform. This is proof that Pakistan fans love cricket content on the platform, and create great content while also participating in fun-filled challenges.
Chairman PCB Ramiz Raja: “We are delighted to have TikTok join hands with us as our Official Entertainment Partner for HBL Pakistan Super League 7 and 8. Platforms like TikTok have revolutionized content generation and have brought people together through some incredibly creative and entertaining short videos that are watched around the world.
“The HBL Pakistan Super League has historically provided rich entertainment with quality cricket and this year will be no different with TikTok providing another exciting platform for the fans.
“We have made record-breaking gains in terms of our media, sponsorship and broadcast rights in recent days and this partnership is another important milestone for us ahead of the start of the HBL PSL 7. I am confident that both PCB and TikTok will have major gains to make over the course of the next two months and beyond once Pakistan is gripped by the HBL PSL 7 fever starting 27 January.”
Paul Katrib, Head of Brand Marketing, Middle East, Turkey, Africa and Pakistan at TikTok: “We are excited to become the official Entertainment Partner of the HBL PSL 7 and 8, the biggest sporting event in Pakistan. With this partnership, we aim to bring the spirit and passion of this great tournament to its fans on TikTok for the next two seasons.
“TikTok has become a vibrant hub of sports content in the last two years. It nurtures incredible, never-seen-before sporting content, while enabling creators to relive and remix some of the best moments in sports. Creating an online arena where fans play, we will be offering our Pakistani community new ways of creating and engaging with Pakistan’s most popular sporting event, with exciting in-app effects, as well as cool features and filters for the cricket community to enjoy.
“Cricket is the most popular sport in Pakistan and we are happy to have partnered with cricket’s most celebrated event in the country. We look forward to TikTok fast becoming the home of fandom for not just cricket but other sports in Pakistan as well.”
With TikTok being a platform for all, this two-season collaboration will help the HBL PSL not only reach a young audience but also engage more authentically with a very interactive and diverse community that has backed the league from the onset, helping it become one of the most popular and sought after T20 leagues in the world.
You can follow the HBL PSL on TikTok here: https://www.tiktok.com/@
